Open AccessConsumers Perception and Attitude Towards Consumerism
Author(s) -
M. Dhanabhakyam Dr. M. Dhanabhakyam,
M. Kavitha
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/jul2012/2
Subject(s) - consumerism , perception , psychology , advertising , business , social psychology , economics , market economy , neuroscience