Open AccessA Study of Consumer Attitude and Awareness towards Green Marketing and Green Branding
Author(s) -
Sangeeta Gupta,
Shallu Shallu,
Mansi Kapoor
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/jan2014/92
Subject(s) - green marketing , business , marketing , advertising , consumer awareness