Open AccessA Conceptual Approach of Customer Engagement
Author(s) -
S. Suja,
Krishnaveni Muthiah
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/jan2014/84
Subject(s) - customer engagement , conceptual model , psychology , business , computer science , sociology , knowledge management , world wide web , social media , database