Open AccessA Paradigm Shift in the Buying Behavior of Indians Towards Gold Jewellery – A Theoritical Approach with Reference to the Growth of Branded Retailers
Author(s) -
K.Balaji K.Balaji,
DR. R. MAHESWARI DR. R. MAHESWARI
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/feb2014/90
Subject(s) - paradigm shift , advertising , business , marketing , epistemology , philosophy