Open AccessEffect of Visual Merchandising of Apparels on Impulse Buying Behavior of women
Author(s) -
Dr Ritika Jain
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/dec2013/93
Subject(s) - impulse (physics) , advertising , business , physics , quantum mechanics