Open AccessComparative Advertising: An Incentive or a Jeopardy
Author(s) -
Puneet Bafna,
G.S.Rajpurohit Dr. G.S.Rajpurohit
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/august2014/84
Subject(s) - advertising , double jeopardy , incentive , business , economics , microeconomics , political science , law