Open AccessSocial Marketing Effect on Knowledge and change in Attitude for prevention of STI/HIV/ AIDS among Trucker’s in Odisha
Author(s) -
Pramod Kumar Parida
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/aug2012/34
Subject(s) - social marketing , human immunodeficiency virus (hiv) , viral marketing , marketing , attitude change , psychology , advertising , business , medicine , social psychology , family medicine , public relations , political science , opinion leadership