Open AccessImpact of peripheral cues on rural consumer buying decision for FMCG products with special reference to Palitana (Gujarat)
Author(s) -
Dr K.S. Vataliya Dr K.S. Vataliya,
Bhavik .P Parmar
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/apr2012/7
Subject(s) - business , advertising , marketing