Open AccessA Preliminary Study On Issues And Challenges Faced In Measurement Of Social Media Return On Investment
Author(s) -
Khushbu Pandya
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/apr2012/45
Subject(s) - social media , investment (military) , return on investment , business , economics , computer science , political science , microeconomics , world wide web , production (economics) , politics , law