Open AccessThe Internationalization of German Marketing Science
Author(s) -
Hermann Simon
Publication year - 2021
Publication title -
marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 3
ISSN - 0344-1369
DOI - 10.15358/0344-1369-2021-1-2-5
Subject(s) - german , internationalization , appeal , publishing , political science , opposition (politics) , publication , marketing , advertising , library science , business , history , law , computer science , international trade , archaeology , politics
In the 1970s, marketing science in Germany was limited to the German-speaking world. My early appeal to publish in English and to change the language of German journals to English met with strong opposition from established professors. Today, 40 years later, a considerable number of German-speaking marketing scientists belong to the international top group in the Hirsch-index ranking. German journals are now publishing in English, but the transition came late, and it will be difficult to acquire A-journal status. In terms of inbound internationalization a lot remains to be done.