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MODELO PARA LA DETERMINACIÓN DEL POSICIONAMIENTO COMPETITIVO INTERNACIONAL: SECTOR CONFECCIONES DE SANTANDER EN EL MERCADO NORTEAMERICANO
Author(s) -
Édgar Javier Gómez Parada,
Gustavo González Sarmiento
Publication year - 2012
Publication title -
revista lebret
Language(s) - Spanish
Resource type - Journals
eISSN - 2357-5468
pISSN - 2145-5996
DOI - 10.15332/rl.v4i4.326
Subject(s) - competitor analysis , industrial organization , business , international trade , marketing

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