Open AccessCUSTOMER SATISFACTION IN THE CONTEXT OF BRAND POSITIONING IN SERVICE SECTOR: A CASE STUDY OF STARBUCKS IN ANKARA
Author(s) -
Ömer Yurtseven,
Mehmet Serkan ŞANDIR
Publication year - 2018
Publication title -
business and management studies: an international journal
Language(s) - English
Resource type - Journals
ISSN - 2148-2586
DOI - 10.15295/v6i2.261
Subject(s) - turkish , business , customer satisfaction , marketing , context (archaeology) , brand awareness , advertising , brand management , position (finance) , geography , philosophy , linguistics , finance , archaeology