Open AccessTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY
Author(s) -
Yusuf Bilgin
Publication year - 2018
Publication title -
business and management studies: an international journal
Language(s) - English
Resource type - Journals
ISSN - 2148-2586
DOI - 10.15295/v6i1.229
Subject(s) - brand loyalty , brand awareness , social media , advertising , brand management , brand equity , brand image , brand extension , business , structural equation modeling , population , marketing , psychology , sociology , mathematics , computer science , statistics , demography , world wide web