Reklamlarda ünlü desteği algısının satın alma niyeti üzerindeki etkisinde marka sadakati ve marka güvenilirliğinin aracılık etkisi | Zendy

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Reklamlarda ünlü desteği algısının satın alma niyeti üzerindeki etkisinde marka sadakati ve marka güvenilirliğinin aracılık etkisi

Author(s) -

Mehmet Ozan KARAHAN

Publication year - 2022

Publication title -

business and management studies an international journal

Language(s) - Turkish

Resource type - Journals

ISSN - 2148-2586

DOI - 10.15295/bmij.v10i3.2073

Subject(s) - physics , business administration , political science , business

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