Open AccessInteraction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention
Author(s) -
Maulida Afiya Rahmania,
Wahyono Wahyono
Publication year - 2022
Language(s) - English
Resource type - Journals
ISSN - 2252-6552
DOI - 10.15294/maj.v11i1.54279
Subject(s) - experiential learning , service quality , marketing , sample (material) , psychology , quality (philosophy) , service (business) , population , customer satisfaction , business , medicine , environmental health , philosophy , chemistry , mathematics education , epistemology , chromatography
The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significant effect on satisfaction. Trust and satisfaction have a significant and positive influence on repurchase intentions.