Open AccessExploring Media Influence On Contraceptive Use Among Indonesian Couples
Author(s) -
Dian Kristiani Irawaty,
Maria Gayatri
Publication year - 2021
Publication title -
kemas
Language(s) - English
Resource type - Journals
eISSN - 2355-3596
pISSN - 1858-1196
DOI - 10.15294/kemas.v17i2.26137
Subject(s) - indonesian , newspaper , the internet , mass media , family planning , logistic regression , promotion (chess) , advertising , population , demography , psychology , medicine , sociology , political science , business , computer science , research methodology , world wide web , politics , philosophy , linguistics , law
This paper evaluates whether mass media exposures, specifically television, radio, newspaper/magazine and internet, were effective tools for utilizing contraception among Indonesian couples. A sample of 8,925 Indonesian couples were selected based on the result of the 2017 Indonesia Demographic and Health Survey. Logistic regression models were used to predict recent media exposure (television, radio, newspaper/magazine and internet) to family planning messages and its association with contraceptive use among Indonesian couples. Internet exposure was found to be significant, and it had a strong effect on the likelihood that the Indonesian couples uses modern contraceptives. Region and number of living children were also found as significant effects on the modern contraceptive use. As such, internet as a promotion tool in campaigning family planning is more effective than television, radio, and newspaper/magazine) in improving contraceptive use among Indonesian couples.