O nekim sociokulturološkim oznakama i kontroverzama našeg turizma

Due to the neglect of the interdisciplinary and socio-cultural approach and the preference shown for the economic approach in investigating and applying the world and, in praticular, the Yugoslav tourist trade, this international phenomenon, in its constant and developing form, alongside positive traits, has acquired distanct negative and deviant characteristics and tendencies.Contrasting its positive with its negative features in the sphere of general and theoretical considerations, as well as in the practical given situation as exemplified by examples from tourism in Croatia and Yugoslavia, the author gives an inventory of the present situation. Employing examples from developed world sites and some autochthonous Yugoslav specifics, he points io the possibility and necessity of a more qualitative and selective development, With arguments and .justifiable amotional commitment, the paper unmasks and critically evaluates everything that contributes to the deviations and negative developments; all of this is viwed in the context of a search for new and original solutionis for the territory under consideration, isolating, with sufficient reason, the Eastern Adriatic seaboard.The purpose of this critical assessment is, on the one hand, to reduce and overcome numerous unfavourable conditions through planned endeavours and theoretical breakthroughs and, an the other, to qualitatively develop and build up its positive characteristics.Giving this panoramic analysis of the actual state of tourism in Yugoslavia, the author with hope and reason believes in its better tomorrow.