Open Access(Ne)provođenje marketinške koncepcije obrazovnog sustava Republike Hrvatske s posebnim osvrtom na visokoobrazovne institucije
Author(s) -
Josip Miletić,
Jurica Bosna
Publication year - 2017
Publication title -
oeconomica jadertina
Language(s) - English
Resource type - Journals
eISSN - 1848-4956
pISSN - 1848-1035
DOI - 10.15291/oec.318
Subject(s) - croatian , unemployment , order (exchange) , marketing , business , political science , sociology , economics , economic growth , finance , philosophy , linguistics
This is a relevant subject due to the high level of unemployment and the associated structural unemployment present in Croatia. The authors propose the introduction of the marketing concept in the Croatian educational system in order to stimulate the overcoming of the gap between the unemployed working force and the job market. The paper presents the educational system and its elements by explaining the specifics of marketing in education, provides guidelines for the managing of the educational system based on the marketing principle, and indicates the consequences of (non)implementation of the marketing concept within the Croatian educational system. The introduction of the marketing principle in the education system, together with the application of other important structural reforms, should improve the currently weak labor market situation.