Open AccessThe Effect of Toolkits Usage on Firms’ Co-Creation and Innovation: An Empirical Study on Malaysian Manufacturing Firms
Author(s) -
Ripan Kumar Saha,
Sharan Kaur Garib Singh,
Azni Zarina Taha,
Tey Lian Seng
Publication year - 2021
Publication title -
international journal of industrial management
Language(s) - English
Resource type - Journals
eISSN - 0127-564X
pISSN - 2289-9286
DOI - 10.15282/ijim.9.0.2021.5950
Subject(s) - openness to experience , business , context (archaeology) , marketing , product (mathematics) , open innovation , survey data collection , user innovation , co creation , product innovation , knowledge management , value (mathematics) , survey research , empirical research , process (computing) , computer science , business administration , psychology , social psychology , paleontology , statistics , philosophy , geometry , mathematics , epistemology , machine learning , biology , operating system
Organizations aim to create products that accomplish customer needs. Fulfilling customer needs through customer involvement in the product innovation process via toolkits usage has seen favorable outcomes for firms. Consequently, the intention of this study is to analyze the impact of toolkits usage on co-creation and innovation, respectively. To achieve the research objectives, we propose a model that develops based on literature to examine the relationship among toolkits usage and co-creation, as well as innovation. The model was examined utilizing survey data from the manufacturing organizations. This study includes a survey of 393 manufacturing firms in Malaysia. The survey questionnaire was distributed personally and online (google link), respectively. Results confirm the effective use of toolkits on co-creation and innovation hence reinforcing the importance of openness in co-creation and innovation theory. The results assert important implications for practitioners wanting to reap benefits from individualized products through toolkits usage. In sum, manufacturers can gamer value from toolkits usage within the context of an emerging economy, like Malaysia.