
Determining the attractiveness of innovative projects within quasi-structures based on a conjoint approach
Author(s) -
Sergii Solntsev,
Zhanna Zhygalkevych
Publication year - 2020
Publication title -
marketing ì cifrovì tehnologìï
Language(s) - English
Resource type - Journals
eISSN - 2523-434X
pISSN - 2522-9087
DOI - 10.15276/mdt.4.1.2020.2
Subject(s) - attractiveness , general partnership , conjoint analysis , marketing , business , ukrainian , process management , economics , psychology , linguistics , philosophy , finance , preference , psychoanalysis , microeconomics