Open AccessEvaluation of consumers’ preferences impact on the level of the wine enterprise marketing mix communication component adaptation
Author(s) -
Vira Fomishyna,
Надія Федорова
Publication year - 2018
Publication title -
marketing ì cifrovì tehnologìï
Language(s) - English
Resource type - Journals
eISSN - 2523-434X
pISSN - 2522-9087
DOI - 10.15276/mdt.2.4.2018.2
Subject(s) - marketing , business , wine , consumption (sociology) , loyalty , marketing mix , adaptation (eye) , consumer behaviour , order (exchange) , digital marketing , advertising , psychology , physics , neuroscience , social science , finance , sociology , optics