
Complexity of marketing and logistics strategies in the supply chain of fast moving consumer goods
Author(s) -
Yevhen Krykavskyy,
L. Y. Yakymyshyn
Publication year - 2018
Publication title -
marketing ì cifrovì tehnologìï
Language(s) - English
Resource type - Journals
eISSN - 2523-434X
pISSN - 2522-9087
DOI - 10.15276/mdt.2.1.2018.2
Subject(s) - fast moving consumer goods , business , supply chain , marketing , commerce