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Farm Parents' Attitudes Towards Farm Safety Experts *
Author(s) -
Neufeld Steven J.,
Cinnamon Jennifer L.
Publication year - 2004
Publication title -
rural sociology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.083
H-Index - 65
eISSN - 1549-0831
pISSN - 0036-0112
DOI - 10.1526/0036011042722769
Subject(s) - perspective (graphical) , salient , similarity (geometry) , psychology , social psychology , trustworthiness , public relations , knowledge management , sociology , political science , computer science , artificial intelligence , law , image (mathematics)
Using both qualitative and quantitative data, this article analyzes farm parents' attitudes towards the trustworthiness, usefulness, and use of advice from farm safety experts. The article evaluates four different perspectives on trust in expert: the Validity of Knowledge perspective, the Salient Values Similarity perspective, the Diffusion of Innovation perspective, and the Local Knowledge perspective. Among other factors, the results show that negative attitudes towards experts are strongly influenced by attitudes towards the validity of scientific knowledge vs. farm experience. They also show that experts who are more involved in farm production have higher levels of trust and usefulness. While all of the perspectives receive some degree of support, the results suggest that local knowledge and culture are critical in shaping attitudes towards experts. Attitudes towards experts are shaped not solely by expert characteristics but by the meanings and significance they assume in specific socio‐cultural contexts.