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Folkvine.org: Ethnographic Storytelling in Folk Art Web Design
Author(s) -
UNDERBERG NATALIE M.,
CONGDON KRISTIN G.
Publication year - 2007
Publication title -
visual anthropology review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.346
H-Index - 18
eISSN - 1548-7458
pISSN - 1058-7187
DOI - 10.1525/var.2007.23.2.151
Subject(s) - storytelling , ethnography , metaphor , meaning (existential) , perspective (graphical) , visual arts , sociology , art , aesthetics , anthropology , literature , linguistics , narrative , epistemology , philosophy
This article examines an innovative website documentary project about folk art called Folkvine.org, from the perspective of ethnographic storytelling. Folkvine.org explores ways to create in the navigation structure of the site itself an enactment of the ethnographic process, and the stories of various cultures. In this article we consider the ways in which the project employs contemporary techniques for effective ethnographic storytelling such as inventiveness, persuasiveness, enacting metaphor and ethnographic process, and immersion. The article concludes with a discussion of the way Folkvine.org reflects recent changes in the role of media in creating social meaning.