What Kind of Mother Am I? Impression Management and the Social Construction of Motherhood

Previous research has examined the use of others as props for impression management (e.g., presidents' use of first ladies), but has left many areas underexplored, including the role of nonadults as important associates. This article focuses on the unacknowledged role of children's appearances in the maintenance of identities and management of impressions for their mothers. Using both participant observation of a playgroup and interviews with mothers of young children, the research described here investigates what these mothers think about children's clothing, mothers' concerns about when—and with whom—to manage impressions, and the impressions these women hope they portray through the physical appearance of their children. In addition to providing insight about these phenomena, the article also discusses responses surrounding the importance of first impressions, differences in meanings attached to children's spoiled appearances, and the sacrifices made in motherhood. Results show that women do use well‐dressed and groomed children to enact and confirm identities as “good mothers” and to protect and enhance their own self‐concepts during the course of everyday social interaction.