Premium
Steven Polgar Prize Essay (1991). Medicalization of Racial Features: Asian American Women and Cosmetic Surgery
Author(s) -
Kaw Eugenia
Publication year - 1993
Publication title -
medical anthropology quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.855
H-Index - 55
eISSN - 1548-1387
pISSN - 0745-5194
DOI - 10.1525/maq.1993.7.1.02a00050
Subject(s) - medicalization , ideology , rationality , newspaper , gender studies , ethnography , medicine , sociology , psychology , aesthetics , political science , psychiatry , law , media studies , anthropology , art , politics
This article presents findings of ethnographic research in the San Francisco Bay Area, exploring the recent phenomenon of Asian American women undergoing cosmetic surgery to have their eyelids restructured, their nose bridges heightened, and the tips of their noses altered. This research suggests that Asian American women who undergo these types of surgery have internalized not only a gender ideology that validates their monetary and time investment in the alteration of their bodies, but also a racial ideology that associates their natural features with dullness, passivity, and lack of emotion. With the authority of scientific rationality, medicine effectively promotes these racial and gender stereotypes and thereby bolsters the consumer‐oriented society, of which it is apart and from which it benefits. Data are drawn from structured interviews with plastic surgeons and patients, medical literature and newspaper articles, and basic medical statistics.