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Pursuing Customers: An Ethnography of Marketing Activities
Author(s) -
LaPointe Eleanor A.
Publication year - 1991
Publication title -
anthropology of work review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.151
H-Index - 15
eISSN - 1548-1417
pISSN - 0883-024X
DOI - 10.1525/awr.1991.12.4.33
Subject(s) - ethnography , marketing , sociology , business , anthropology
Robert C. Prus. 1989. Pursuing Customers: An Ethnography of Marketing Activities. Sage Publications, Inc.