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The Farm Journal's Discourse of Farm Women's Femininity
Author(s) -
Adams Jane
Publication year - 2004
Publication title -
anthropology and humanism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 17
eISSN - 1548-1409
pISSN - 1559-9167
DOI - 10.1525/anhu.2004.29.1.45
Subject(s) - femininity , hegemony , negotiation , normative , gender studies , commodity , sociology , political science , economics , social science , law , market economy , politics
During the 1950s, U.S. farm women's normative roles and self‐identities changed from that of hard working, petty‐commodity‐producing “housekeepers” to that of unproductive, consuming “homemakers.” This article analyzes the way the Farm Journal constructed and promoted new roles for farm women at a time when farm families were negotiating the radical disruptions of farm and rural community after World War II—constructions that contributed to a hegemonic consensus that systematically excluded and rendered invisible large portions of farm women's daily lives.