Premium
national texts and gendered lives: an ethnography of television viewers in a North Indian city
Author(s) -
MANKEKAR PURNIMA
Publication year - 1993
Publication title -
american ethnologist
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.875
H-Index - 78
eISSN - 1548-1425
pISSN - 0094-0496
DOI - 10.1525/ae.1993.20.3.02a00050
Subject(s) - subjectivity , nationalism , ethnography , sociology , entertainment , sociocultural evolution , gender studies , media studies , constitution , mass media , television studies , reality television , anthropology , advertising , political science , art , visual arts , epistemology , philosophy , politics , law , business
Recent anthropological research highlights the significance of mass media in the construction of identities. This article focuses on the ways in which men and women, located in specific sociocultural contexts, interpret entertainment serials shown on Indian television. It then proceeds to explore the place of the viewers' active engagement with television in terms of their constitution as national and gendered subjects. [television audiences, subjectivity, gender, nationalism, India]