Open AccessHARNESSING THE PREDICTIVE VALUE OF ONLINE WORD-OF-MOUTH FOR IDENTIFYING MARKET SUCCESS OF NEW AUTOMOBILES: INPUT VERSUS OUTPUT WORD-OF-MOUTH PERSPECTIVES
Author(s) -
Jaewon Choi,
Hong Joo Lee,
Joon Yeon Choeh
Publication year - 2022
Publication title -
e+m. ekonomie a management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 22
eISSN - 2336-5064
pISSN - 1212-3609
DOI - 10.15240/tul/001/2022-2-012
Subject(s) - automotive industry , word of mouth , product (mathematics) , marketing , market share , quality (philosophy) , value (mathematics) , business , computer science , advertising , engineering , philosophy , geometry , mathematics , epistemology , machine learning , aerospace engineering