
Marketing tools in the era of digitization and their Use in Practice by Family and other Businesses
Author(s) -
Naděžda Petrů,
Jan Kramoliš,
Peter Stuchlík
Publication year - 2020
Publication title -
e+m. ekonomie a management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 22
eISSN - 2336-5064
pISSN - 1212-3609
DOI - 10.15240/tul/001/2020-1-014
Subject(s) - digitization , business , marketing , computer science , telecommunications