Open AccessExploring customer loyalty to fashion brands on facebook fan pages
Author(s) -
Jitka Novotová
Publication year - 2018
Publication title -
e+m. ekonomie a management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 22
eISSN - 2336-5064
pISSN - 1212-3609
DOI - 10.15240/tul/001/2018-1-014
Subject(s) - advertising , loyalty business model , loyalty , business , brand loyalty , marketing , service quality , service (business)