Open AccessUnderstanding cosmopolitan consumers’ repeat purchasing in the emarketplace: contribution from a brand orientation theoretical perspective
Author(s) -
Christian Nedu Osakwe,
Henry Boateng,
Simona Popa,
Miloslava Chovancová,
Pedro SotoAcosta
Publication year - 2016
Publication title -
e+m. ekonomie a management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 22
eISSN - 2336-5064
pISSN - 1212-3609
DOI - 10.15240/tul/001/2016-4-011
Subject(s) - perspective (graphical) , purchasing , orientation (vector space) , marketing , advertising , sociology , business , psychology , art , mathematics , visual arts , geometry