Open AccessTHE IMPACT OF SOCIAL MEDIA ON THE ELECTION CAMPAIGN IN STORTING 2021
Author(s) -
Ivan Skripka,
AUTHOR_ID
Publication year - 2021
Publication title -
naučno-analitičeskij vestnik instituta evropy ran
Language(s) - English
Resource type - Journals
ISSN - 2618-7914
DOI - 10.15211/vestnikieran620215967
Subject(s) - norwegian , politics , political science , social media , context (archaeology) , the internet , order (exchange) , public relations , general election , political mobilization , political economy , media studies , sociology , law , business , computer science , paleontology , philosophy , linguistics , finance , world wide web , biology
The article examines the phenomenon of the influence of social networks on election campaigns using the example of Norway. For an introduction to the context of the electoral situation in Norway, the author describes the election programs of the main Norwegian political parties. Methods of content analysis and discourse analysis are used to better understand network voter mobilization. The author provides a review of the literature on this topic in order to substantiate the need for the applied methodology. The analysis of the share of Internet users in different countries has been carried out. The most popular social networks have been identified and the networks that are best suited for political mobilization and are used in Norway have been identified. The author carried out a quantitative and qualitative analysis of the official Facebook accounts of the Norwegian parliamentary parties during the election campaign in 2021. The study revealed the main trends in the behavior of political parties and their voters on the Facebook social network. The author concludes that all political parties in Norway use social networks as one of the main channels for mobilizing supporters. In addition, this tool allows parties to respond to current topics and changing voter sentiments.