Open AccessThe Effect of New Product Preannouncing Convergence Strategy on Attitude and Judgement Using Facebook Brand Fan Page
Author(s) -
Kwang-Seok Han,
Jaehyun Cho
Publication year - 2017
Publication title -
hanguk yunghap hakoe nonmunji/han-guk yunghap hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2713-6353
pISSN - 2233-4890
DOI - 10.15207/jkcs.2017.8.3.163
Subject(s) - judgement , product (mathematics) , purchasing , advertising , business , marketing , banner , product placement , new product development , psychology , computer science , mathematics , political science , geometry , archaeology , law , history