Open AccessStudy on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit
Author(s) -
Shuang Cheng,
Kyeong-Rak Lee,
Sang-Joon Lee
Publication year - 2017
Publication title -
hanguk yunghap hakoe nonmunji/han-guk yunghap hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2713-6353
pISSN - 2233-4890
DOI - 10.15207/jkcs.2017.8.2.169
Subject(s) - habit , social commerce , business , service quality , psychology , affect (linguistics) , order (exchange) , value (mathematics) , group buying , quality (philosophy) , advertising , china , marketing , service (business) , social media , social psychology , political science , computer science , philosophy , communication , finance , epistemology , machine learning , law