Open AccessDigital Coupon Gift-giving Model through Gift-Giving Motivation
Author(s) -
Jong-Yun Jung,
Hyun-Jin Yeo
Publication year - 2015
Publication title -
hanguk yunghap hakoe nonmunji/han-guk yunghap hakoe nonmunji
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2713-6353
pISSN - 2233-4890
DOI - 10.15207/jkcs.2015.6.6.105
Subject(s) - coupon , advertising , mobile phone , technology acceptance model , gift giving , internet privacy , business , usability , computer science , human–computer interaction , telecommunications , finance , conflict of interest