Open AccessDevelopment of Brand Identity Narrative Framework Using Heroic Myth
Author(s) -
Yohseob Yoon,
Yunmo Park,
JiMin Choi,
Eui-Chul Jung
Publication year - 2021
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2021.05.34.2.75
Subject(s) - narrative , mythology , identity (music) , brand identity , psychology , art , aesthetics , communication , literature , advertising , business