Open AccessEffects of Form-Function Incongruities on Consumers’ Preference
Author(s) -
Barbara Jung,
Hanku Kim
Publication year - 2021
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2021.05.34.2.33
Subject(s) - preference , function (biology) , psychology , cognitive psychology , mathematics , biology , statistics , evolutionary biology