Open AccessMultisensory Congruence in Brand Identity: Evidence from the Global Automotive Market
Author(s) -
Yesel Jun,
Hyunju Lee
Publication year - 2020
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2020.11.33.4.19
Subject(s) - congruence (geometry) , automotive industry , brand identity , identity (music) , advertising , psychology , business , aesthetics , cognitive psychology , social psychology , engineering , art , aerospace engineering