Open AccessThe Effect of ‘Dark Patterns’ of UX Design on User Experience and Willingness to Repurchase
Author(s) -
Ha Young Kang,
Jae Young Yun
Publication year - 2020
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2020.08.33.3.191
Subject(s) - user experience design , business , human–computer interaction , marketing , computer science , advertising , psychology