Open AccessEmpirical Study of Space Localization Approach on Brand Attitude: The Case of Starbucks in South Korea
Author(s) -
Yesel Jun,
Yue Ma,
Hyunju Lee
Publication year - 2019
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2019.11.32.4.27
Subject(s) - advertising , space (punctuation) , psychology , business , computer science , marketing , operating system