Open AccessA Study on the Effect of Media Utilization for the Vitalization of Creating a Shared Value Strategy of the Business - With a Focus on the Attitude Formation Factor of the New Senior Generation -
Author(s) -
Gayoung Oh,
Dongryun Chang,
Yoori Koo
Publication year - 2017
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2017.05.30.2.85
Subject(s) - value (mathematics) , focus (optics) , advertising , psychology , business , mathematics , statistics , physics , optics