Open AccessPublic Advertising Design Strategies to Promote Power-saving Behavior
Author(s) -
sin min-a,
Ray Jaeyoung Yun
Publication year - 2017
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2017.02.30.1.159
Subject(s) - advertising , power (physics) , business , marketing , computer science , psychology , quantum mechanics , physics