Open AccessThe Impact of Purchase Context on the Preferences for Environmentally Friendly Products : Moderated by Package Color
Author(s) -
Minyeong Doo,
Jaewoo Joo
Publication year - 2016
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2016.02.29.1.157
Subject(s) - context (archaeology) , environmentally friendly , advertising , business , computer science , psychology , marketing , geography , ecology , biology , archaeology