Open AccessA Study on the Effect of Mobile Messenger Icon-type Advertising on Consumers' Reactions
Author(s) -
Jongmin Kim,
JuHyun Eune
Publication year - 2015
Publication title -
archives of design research/di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2015.11.28.4.149
Subject(s) - icon , advertising , product type , business , computer science , psychology , programming language