Open AccessAn Analysis of the Factors Affecting the Similarity Judgement of the Corporate Brand Mark and the Difference in Properties
Publication year - 2013
Publication title -
archives of design research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2013.05.26.2.145
Subject(s) - judgement , similarity (geometry) , psychology , corporate branding , advertising , mathematics , brand equity , computer science , business , artificial intelligence , philosophy , epistemology , image (mathematics)
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