Open AccessBTL communication way of interactive media for brand experiential-marketing
Publication year - 2013
Publication title -
archives of design research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2013.02.26.1.405
Subject(s) - experiential learning , advertising , brand experience , marketing communication , marketing , business , computer science , psychology , mathematics education , new product development , product management
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