Open AccessRelative importance of retail store image and consumers characteristics on the perception of value and willingness to pay a premium price
Author(s) -
Jolanta Žemgulienė
Publication year - 2014
Publication title -
regional formation and development studies
Language(s) - English
Resource type - Journals
eISSN - 2351-6542
pISSN - 2029-9370
DOI - 10.15181/rfds.v9i1.602
Subject(s) - willingness to pay , value (mathematics) , perception , marketing , business , advertising , price premium , path analysis (statistics) , product (mathematics) , order (exchange) , economics , microeconomics , psychology , mathematics , statistics , neuroscience , geometry , finance