Open AccessJournalism and public relations
Author(s) -
Guy Versailles
Publication year - 2020
Publication title -
journal of professional communication
Language(s) - English
Resource type - Journals
ISSN - 1920-6852
DOI - 10.15173/jpc.v6i1.4343
Subject(s) - journalism , relevance (law) , public relations , cyberspace , social media , political science , sociology , media studies , communication studies , the internet , world wide web , social science , law , computer science
The information technology revolution and the expansion of social media have deeply transformed the nature of our interpersonal relations as well as our relationship with our environment. At a time when everyone has become a prolific user, producer, and publisher of content in cyberspace, we must reflect on the relevance of public relations and the new rules of the game. The role of public relations is more important than ever, but it must adapt to significant changes in communications brought about by new technologies. The CPRS College of Fellows launched a collection of essays to contribute to discussion surrounding these issues. This is the first essay in the collection. A previous version of this article was published in French in Versailles (2019).